Being a great online marketer is completely about having the proper mindset. You need to understand what actions have the most impact on any organization. You first need to comprehend what the goal is for the firm, and reverse-engineer the funnel to get the best possible result. Always start with the end result in thought when you take action. That’s how you become a great marketer.

Doing keyword intent analysis at the start of any online marketing project will define whether you’re set up for success. It’s important that you invest more than enough time in doing good keyword analysis. You need to understand which keywords are the most important for your enterprise, otherwise you will be spending a lot of energy but not generating any results. So, do keyword analysis!

• Best practices for landing pages
• Keyword analysis
• Marketing budget calculator
• Setting goals

Landing pages are an important part of any marketing strategy. You need your website visitors to do a certain action on your website to get a good return on advertising spend. Therefore you need to optimize your landing pages for conversion. Taking a close look at the images on your website and testing it can have a large impact on your final results. Always test your landing pages!

To make sure your marketing improvements lead to success, it is key to first set goals. If you do not define goals beforehand, you won’t be able to see when you’ve achieved your goals. A way to set business goals is to use the Objectives and Key Results model. You can learn all about this model in the blog. Having a smart strategy upfront is always the key to success in the long term. Be ready!